Senior Planner, City Studios

Closing Date of Applications – 31st October 2025

Our Story

Established in 2013, City Football Group is the world’s leading private owner and operator of football clubs, with total or partial ownership of twelve clubs across the world. City Football Group also invests in other football related businesses and serves as a global commercial platform for our partners, whilst fulfilling our purpose of empowering better lives through football on a local and global scale, consistent with what “City” football has meant to people for over a century.  

City Studios is the in-house media agency of City Football Group (CFG) — a global football powerhouse with clubs and operations spanning continents. As part of CFG’s industry-leading Media Hub, City Studios blends creative, strategy, production, and high-spec studio facilities to deliver world-class content and campaigns.

Our Winning Team

Our purpose is to empower better lives through football. We are proud of the role City Football Group clubs play in their localities, delivering positive economic, social and environmental impact through our operations and through programmes and activities that bring about meaningful, lasting change.

As a Senior Planner, you’ll be at the heart of our strategic thinking — translating audience, cultural and brand insights into powerful ideas that inspire creative excellence and deliver measurable impact. You’ll work closely with our creative, strategy and production teams to shape campaigns that resonate with fans and partners alike, helping City Studios continue to set the standard in sports marketing and branded content.

This is Your City 

As part of our team, you will be entitled to 26 days annual leave plus an additional day off for your birthday, private healthcare and a Simply Health cash plan, an annual discretionary bonus, plus a range of partnership and lifestyle discounts. 

Your Impact

1. Lead the development of campaign strategies, using cultural, audience and brand insights to shape impactful creative platforms for our partners.
2. Act as a strategic partner to clients, deeply understanding their business and marketing goals, and ensuring these inform and elevate our creative responses.
3. Translate complex data and trends into clear, compelling narratives that inspire creative teams and influence partner decision-making.
4. Collaborate across teams — including creative, production, partnerships and activation — to ensure strategies are integrated, effective and commercially sound.
5. Deliver strategic recommendations and presentations to senior stakeholders and partners, building confidence and alignment around proposed approaches.
6. Guide campaign measurement and evaluation, ensuring insights are captured and applied to strengthen future work.
7. Champion best-in-class thinking, staying ahead of cultural, sporting and media trends and embedding them into the agency’s strategic approach.
   

What we are looking for

• 5+ years’ experience in strategy or content planning roles, working with global brands across integrated campaigns.
• Extensive client-facing experience, with the confidence to build strong relationships and champion strategic thinking.
• Cross-functional expertise, collaborating with creatives, project managers, content creators, and social teams to deliver joined-up, effective work.
•  Deep understanding of audiences and social platforms, with the ability to translate insights into meaningful creative direction.
• Strong communication and presentation skills, able to craft and deliver compelling narratives that bring strategic thinking to life.
• Visually engaging storytelling, with a knack for producing presentations that excite and inspire both colleagues and clients.
• Hands-on experience with social formats and platforms, and a solid grasp of the content creation and production process.

*We regularly review applications and reserve the right to close an advert early if we identify suitable candidates. To avoid disappointment, please submit your application as soon as possible.

City Football Group promotes equal opportunities in employment and we positively welcome applications from all candidates regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation.

We will screen all applicants and select candidates whose skills and experience seem to meet our needs. We will carefully consider your application during the initial screening and will contact you only if you are selected for an interview. 

Employment is subject to the provision of proof of eligibility to work in the UK.

Due to our safeguarding promise, all UK based CFG roles will be subject to a DBS check upon commencing employment with us. This will be either a basic, standard or enhanced check depending on the job role and responsibilities.