CRM Manager

Based in Manchester, this permanent full-time role leads CRM activity across Medlock Square, supporting audience engagement, customer communication and destination growth. You will play a key role in delivering targeted and data-informed campaigns that support engagement, repeat visitation and commercial performance across Visitor Attractions, Restaurants, MICE and destination-wide activity.

Who We Are

Manchester City is a football club rooted in East Manchester, with a story that began in 1880 and continues to grow today. Built on resilience, belief and togetherness, success on the pitch is driven by the moments and memories shared with millions of Fans around the world. City is known for its bravery, its determination to the very end and its strong connection to where we come from. With Mancunian roots and a global outlook, we are shaped by our Fans and driven by a long-term vision, from developing future talent to supporting the communities we call home. Together, we are creating the next chapter, the City way.

Within our Medlock Square Marketing and Activations team, we create campaigns and customer experiences that connect audiences with the destination. CRM and customer communications play a central role in supporting engagement, audience growth and long-term customer relationships across a wide range of experiences and visitor touchpoints.

The Role

You will lead the coordination and delivery of CRM campaigns across Medlock Square activity, supporting customer engagement and commercial performance through targeted and data-informed communication activity. Working closely with Marketing, Business Intelligence and operational teams, you will help ensure campaigns are aligned to audience needs, commercial priorities and operational requirements.

Alongside campaign delivery, you will support audience segmentation and customer journey activity, helping to develop communication approaches that improve engagement, retention and repeat visitation. You will use customer insight and performance data to help optimise campaign effectiveness and support continuous improvement across CRM activity.

You will also contribute to CRM operations, reporting and process coordination, ensuring customer data, campaign records and workflows are managed accurately and consistently. Through your organisation, communication and collaborative approach, you will help deliver coordinated and effective customer communication activity across Medlock Square.

What You’ll Bring

⚽ Experience delivering CRM, customer communication or digital marketing campaigns
⚽ Strong working knowledge and level 3 minimum certification of the Braze platform will be essential
⚽ Understanding of CRM platforms, audience segmentation and customer engagement principles
⚽ Experience coordinating multi-channel customer communications
⚽ Ability to interpret campaign performance data and customer insight
⚽ Strong organisational and campaign coordination skills
⚽ Collaborative approach across marketing and operational teams

Why Choose Us

Working at Manchester City means being supported to do your best, with the flexibility and encouragement to look after your wellbeing. We are committed to helping our people learn, grow and thrive in a culture built on collaboration, openness and hard work.

As part of our team, you will receive 26 days’ annual leave plus a day off for your birthday, private healthcare and dental cover, and an annual discretionary bonus. You will also have access to a Health Cash Plan, Employee Assistance Programme with 24/7 GP support, and a company pension and life assurance.

You can enjoy a range of additional benefits, including cycle to work, Give As You Earn, discounted match tickets, savings in the City Store, a free City+ subscription, stadium tour discounts, and wider retail and lifestyle offers.

How to Apply

If this role sounds like it is for you, we would love to hear from you. To apply, please submit your application via our careers site by 10 June 2026. We encourage you to apply as soon as you can.

We work with a select group of agency partners and do not accept unsolicited applications. Any CVs submitted without prior agreement will be treated as a direct application.

Equal Opportunities

City Football Group is committed to achieving workforce diversity and we pride ourselves on creating an inclusive working environment. We welcome all applications irrespective of social and cultural background, national origin, race, age, sex, gender identity, disability - physical or hidden, sexual orientation, veteran status, religious belief, or any other characteristics protected by law. We strive to provide a fully inclusive and accessible recruitment process. We encourage all applicants to reach out if they require any support or accommodations to enable them to thrive throughout our recruitment process. Please contact Hiring@cityfootball.com.

Due to our safeguarding promise, all UK based CFG roles will be subject to a DBS check upon commencing employment with us. This will be either a basic, standard or enhanced check depending on the job role and responsibilities.