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Data and Insights Analyst


Manchester, GB

Opening Date:  12-Jan-2022
Full Time / Part Time:  Full Time
Contract Type:  Permanent

Job Description

Role Title: Data and Insights Analyst


Reports to: Senior Data & Insights Manager

Division: Manchester City Operations


Department: Group Marketing


Role specific purpose:    

Applications for this position will need to be submitted by 26th January 2022.


Purpose: Fan Relationship Management is central to City Football Marketing’s global growth plan. The FRM team’s primary goal is to build fan loyalty, growth and monetisation across all territories through understanding of their behaviours and needs. You will enjoy working with various stakeholders on projects where you will analyse fan behaviour in the offline and digital worlds and understand their preferences for content and products in order to optimise fan acquisition strategies and streamline customer journeys.

Your inputs and insights will be key in making the fan experience on Club’s digital properties fully personalised and frictionless. You will leverage industry leading cloud-based data platform (built in house) that allows to benefit from the current state-of-the-art technology such as machine learning, AI or big data to analyse fan behavioural data from more than 10 different data sources, including on the retail, ticketing, membership, subscription and web traffic data.

You will also be involved in profiling, segmentations or building propensity models as well as analysing content that drives engagement. You must be highly analytical, personable, communicative and motivated to deliver actionable insights through data. You will be working in a challenging and dynamic environment where your analysis will facilitate key business decisions and influence marketing strategies.

Role specific accountabilities:


Responsible for providing actionable insights on fan digital and transactional behaviour analysis


Runs ad-hoc data analysis upon request from the FRM team and but also the wider marketing and media team


Define and automate relevant KPIs to track acquisition and conversion strategies


RBuild data models to improve personalisation, engagement and monetisation across our digital portfolio: email, website, app, digital ads and social media


Ownership of fan centric data sources to ensure long term accuracy


Aggregating data from multiple sources to improve automated reporting, customer analytics, and propensity modelling

Role specific knowledge, skills and experience:


  • Comfortable in writing code and efficiently working with large datasets
  • Able to derive actionable business insights from data
  • Understands Machine Learning techniques and concepts


  • Experience with database design and data quality tools and principles
  • Experience using modern cloud-based data analytics platforms (e.g. Databricks, Snowflake, BigQuery, etc.)
  • Experience with visualisation tools (e.g. Tableau, Power BI)
  • Experience with web/mobile analytics solutions (e.g. Google Analytics) · Experience with enterprise cloud services (especially Microsoft Azure)
  • Experience with modern SW development principles (DevOps, CI/CD, MLOps)



City Football Group promotes equal opportunities in employment and we positively welcome applications from all candidates regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation.

We will screen all applicants and select candidates whose skills and experience seem to meet our needs. We will carefully consider your application during the initial screening and will contact you only if you are selected for an interview. 

Employment is subject to the provision of proof of eligibility to work in the UK.

Due to our safeguarding promise, all UK based CFG roles will be subject to a DBS check upon commencing employment with us. This will be either a basic, standard or enhanced check depending on the job role and responsibilities.

If you have any further questions about the role or your application, please contact Careers@CityFootball.com


Job Segment: Database, Data Analyst, Relationship Manager, Technology, Data, Customer Service

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