Head Of Product - Visitor Attraction and Conferences

Job Description

Role Title:

Head of Product: Visitor Attraction and Conferences

Reports to:

Director of Product

Division:

MCFC Operations

Department:

Product

Closing Date for Applications: 2nd April 2023

Role specific purpose:     

Purpose:

Working closely with the Director of Product, you will provide lead support on the development of the strategic roadmap of the Visitor Attraction and Conferences products, which include the Manchester City Stadium Tour and Conference and Events. You will have full responsibility for the delivery and execution of the strategy for existing products, ensuring they mature, improve and continually grow, as well as delivering the strategic roadmap for new products, from conception to launch.  

In addition to Product Development, the Head of Product: Visitor Attraction and Conferences, will also be responsible for the strategic planning and delivery of fully integrated, omni-channel marketing campaigns, for existing and new products.  

As the Head of Product you will work very closely with the Fan Experience and Technology Solutions teams to drive product improvements and performance. An integral part of the product success lies in the journey of fan experience, from how a fan discovers a product right through to how they experience the product and how we re-engage post experience  – the fan is at the heart of what we do. As Head of Product for Visitor Attraction and Conference products you will have responsibility for the strategic direction and performance of the products and will forge strong relationships with Fan Experience and Technology Solutions to drive the roadmap for improvement across every touch point of the product.  

An exciting leadership role within a high-performing and fast-paced environment, the role will be responsible the full product marketing mix, delivering against product and departmental KPIs and objectives to continually grow the business, generate demand and deliver against fan needs and wants. 

Role specific accountabilities:

1

Develop and execute the overarching Product Strategy to continually grow and improve the Products in accordance with strategic, commercial and product development objectives and KPIs.

2

Input into the longer term 5-year strategic planning process, working with Data Analytics to present current insights and data conclusions to help shape and inform the longer-term view

3

Working closely with the Director of Product and the Senior Commercial and Inventory Planning Manager, develop the pricing strategy for the products, considering optimisation of wider sales channels to identify and optimise commercial opportunities.

4

Utilise fan and customer insight – working with the Data Analytics and Fan Experience teams– to inform strategic direction, development, product relevance and decision making.

5

Define the target audiences to support the strategic growth of the product in order to drive continual growth

6

Working closely with the Technology and Fan Experience teams, you will be the Product lead in developing the strategic roadmap of improvement for the online journey across .com and App.

7

Develop and implement the go-to-market strategy encompassing:

• • The positioning and messaging to differentiate the product in the market
  • Audience segmentation
  • Development of the creative campaigns and collateral to generate demand
  • The optimum media mix to optimise engagement and conversion
  • Channel management across multiple campaigns
  • Identify new marketing channels and opportunities 

8

Support on product pricing based on market research, anticipated demand and associate costs.

9

Ensure sequencing and cohesiveness across marketing strategy to drive optimum marketing mix and deliver against campaign KPIs

10

Management of media spend and audience selection across all channels, including co-ordination with other product pillars to avoid cannibalisation

11

Understand and analyse the performance metrics of the eCommerce campaigns to ascertain traffic, conversion, customer journey and inform future campaign decisions

Develop the SEO strategy to increase traffic to our platforms and maximise sales conversion

12

Work closely with Technology Solutions and Fan Experience teams to deliver a first-class online journey  and drive innovation on new ways to enhance the product offer to increase satisfaction and upsell products

13

Manage budget of the product pillar

14

Identify key international territories and develop strategic objectives and KPIs to drive international growth across the Non Matchday Products. Identify new marketing and sales channels as part of the international strategic roadmap.

15

Working closely with the Director of Product, you will support on the identification, ideation and development of new product opportunities and help to build out the commercial business case, working with the Senior Commercial and Inventory Planning Manager to assess feasibility, as well as working cross departmentally to understand journey and technology requirements, bringing all components together into a comprehensive and viable commercial business case.

Role specific knowledge, skills and experience:

Essential:

• Degree in Marketing or similar, or equivalent work experience in relevant area
• Strong analytical skills to interpret data to inform strategic planning
• Project Management experience
• Experience of managing large budgets
• Experience working with senior stakeholders
• Creation of presentations
• Strong written and verbal communication skills.

Desirable:

• Experience of owning Product in a sports industry
• Experience of developing and launching new products to market
• Experience of working with Google Analytics
• Experience of managing large budgets
• Advanced ability to create presentations

Recent and significant experience of working at a strategic level in Marketing / Product Management

• Experience of managing digital campaigns
• Experience of leading teams