Lifecycle Marketing Executive

Closing Date of Applications – 20 March 2026

Our Story

Manchester City is an English Premier League club whose roots began in East Manchester. From its first incarnation as St Mark’s West Gorton in 1880, the club became Manchester City FC in 1894. Behind each title lies emotion, moments and memories that resonate with millions of supporters around the world. Manchester City fans are known for their commitment and togetherness, as a Club that fights to the end.

Our Winning Team

MCFC is built on a vision for sustainability, with an academy structure designed to support long-term first team success, to engagement with the communities in which we reside. Together with our passionate fans and valued network of partners, we are developing Manchester City’s future history.

Manchester City is looking for a Lifecycle Marketing Executive to support the delivery of best-in-class fan engagement campaigns across email, app push notifications, SMS and other direct channels.

Based at our Manchester HQ, this role sits within a fast-paced marketing environment focused on personalised fan communication. You’ll take ownership of building, deploying and optimising campaigns across CRM platforms, helping drive engagement, revenue and long-term supporter loyalty.

Please be aware, this role is a fixed term contract until the end of February 2027.

This is Your City

As part of our team, you will be entitled to 26 days annual leave plus an additional day off for your birthday, private healthcare and a Simply Health cash plan, an annual discretionary bonus, plus a range of partnership and lifestyle discounts. 

Your Impact

1. Build and deploy campaigns across email, app push, SMS and other lifecycle channels.
2. Execute segmented, personalised communications aligned to fan journeys and engagement strategies.
3. Work within CRM platforms (e.g. Braze or equivalent) to build and schedule campaigns.
4. Collaborate with internal stakeholders to deliver campaign briefs accurately and on time.
5. Maintain campaign calendars and ensure all activity aligns to key operational moments (e.g. matchdays, launches, retail activations).
6. Monitor performance metrics and provide commentary on campaign effectiveness.
7. Support ongoing optimisation of lifecycle marketing strategies.

What we are looking for

• Experience working within a CRM or lifecycle marketing role.
• Hands-on experience building and deploying email campaigns (and ideally push/SMS communications).
• Understanding of segmentation and fan/customer journeys.
• Strong written communication skills with excellent spelling and grammar.
• Attention to detail and ability to work in a fast-paced environment.
• Experience working with stakeholders and building effective working relationships.
• Comfortable reviewing data and understanding key KPIs.

*We regularly review applications and reserve the right to close an advert early if we identify suitable candidates. To avoid disappointment, please submit your application as soon as possible.

Equal Opportunities

City Football Group promotes equal opportunities in employment, and we positively welcome applications from all candidates regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation.

We will screen all applicants and select candidates whose skills and experience seem to meet our needs. We will carefully consider your application during the initial screening and will contact you only if you are selected for an interview.

Employment is subject to the provision of proof of eligibility to work in the UK.

Due to our safeguarding promise, all UK based CFG roles will be subject to a DBS check upon commencing employment with us. This will be either a basic, standard or enhanced check depending on the job role and responsibilities.