Lifecycle Marketing Executive

Based in Manchester, this full-time, permanent role will help deliver fan-focused CRM communications across our Cityzens proposition. You will play a key part in building, deploying and optimising lifecycle journeys in Braze, helping ensure campaigns are accurate, timely and engaging while supporting better connections with Fans.

Who We Are

Manchester City is a football club rooted in East Manchester, with a story that began in 1880 and continues to grow today. Built on resilience, belief and togetherness, success on the pitch is driven by the moments and memories shared with millions of Fans around the world. City is known for its bravery, its determination to the very end and its strong connection to where we come from. With Mancunian roots and a global outlook, we are shaped by our Fans and driven by a long-term vision, from developing future talent to supporting the communities we call home. Together, we are creating the next chapter, the City way.

Within our Group Marketing team, we help shape how Fans experience Manchester City through timely, relevant and data-led communications. Our CRM and lifecycle activity plays an important role in building deeper connections, bringing together audience insight, planning and delivery to support engagement across the Cityzens proposition.

The Role

As Lifecycle Marketing Executive, you will help deliver CRM campaigns and lifecycle journeys that keep our communications relevant, accurate and on time. Working across Braze and the Cityzens proposition, you will support the build, testing and deployment of activity that reaches the right audiences with the right message at the right moment.

You will work closely with Campaigns and Lifecycle colleagues to manage competing priorities, coordinate data selection and segmentation, and maintain a high standard of QA and consent compliance. You will also help monitor performance, support reporting and use insights to inform continuous improvement across campaigns and journeys.

This is a hands-on delivery role with room to contribute ideas, improve processes and strengthen fan engagement. You will also support matchday CRM activity where required, bringing a flexible and proactive approach to a busy marketing environment.

What You'll Bring

⚽ Experience in a CRM, digital marketing or data-led marketing role.

⚽ Comfortable working with audience data, segmentation and performance metrics.

⚽ Strong attention to detail and a clear focus on quality assurance.

⚽ Ability to manage multiple priorities and deliver to agreed timelines.

⚽ Clear and effective communication skills and a collaborative approach to working with others.

⚽ Experience with Braze, or a similar CRM platform, would be an advantage.

Why Choose Us

Working at Manchester City means being supported to do your best, with the flexibility and encouragement to look after your wellbeing. We are committed to helping our people learn, grow and thrive in a culture built on collaboration, openness and hard work.

As part of our team, you will receive 26 days’ annual leave plus a day off for your birthday, private healthcare and dental cover, and an annual discretionary bonus. You will also have access to a Health Cash Plan, Employee Assistance Programme with 24/7 GP support, and a company pension and life assurance.

You can enjoy a range of additional benefits, including cycle to work, Give As You Earn, discounted match tickets, savings in the City Store, a free City+ subscription, stadium tour discounts, and wider retail and lifestyle offers.

How to Apply

If this role sounds like it is for you, we would love to hear from you. To apply, please submit your application via our careers site by Sunday 12 July 2026. We encourage you to apply as soon as you can.

We work with a select group of agency partners and do not accept unsolicited applications. Any CVs submitted without prior agreement will be treated as a direct application.

Equal Opportunities

City Football Group is committed to achieving workforce diversity and we pride ourselves on creating an inclusive working environment. We welcome all applications irrespective of social and cultural background, national origin, race, age, sex, gender identity, disability - physical or hidden, sexual orientation, veteran status, religious belief, or any other characteristics protected by law. We strive to provide a fully inclusive and accessible recruitment process. We encourage all applicants to reach out if they require any support or accommodations to enable them to thrive throughout our recruitment process. Please contact Hiring@cityfootball.com.

Due to our safeguarding promise, all UK based CFG roles will be subject to a DBS check upon commencing employment with us. This will be either a basic, standard or enhanced check depending on the job role and responsibilities.