Lifecycle Marketing Manager

Join Manchester City in a key marketing leadership role where you will shape how the Club connects with fans across every stage of their journey. Based in Manchester on a full-time basis, this role will lead data-led lifecycle marketing activity, helping deliver meaningful, personalised fan experiences that drive engagement, loyalty and commercial growth.

Who We Are

Manchester City is a football club rooted in East Manchester, with a story that began in 1880 and continues to grow today. Built on resilience, belief and togetherness, success on the pitch is driven by the moments and memories shared with millions of Fans around the world. City is known for its bravery, its determination to the very end and its strong connection to where we come from. With Mancunian roots and a global outlook, we are shaped by our Fans and driven by a long-term vision, from developing future talent to supporting the communities we call home. Together, we are creating the next chapter, the City way.

Within the Group Marketing team, you will work alongside colleagues across CRM, campaigns, retail, ticketing and commercial functions to deliver engaging fan experiences. The team plays an important role in helping supporters feel connected to the Club through relevant communications, innovative campaigns and data-informed decision making.

The Role

As Lifecycle Marketing Manager, you will lead the delivery and optimisation of Manchester City’s fan lifecycle marketing activity, translating strategy into impactful multi-channel journeys through Braze and related platforms. You will help ensure supporters receive relevant, timely and engaging communications that strengthen fan relationships and support wider commercial objectives.

Working closely with CRM Technical Operations and wider marketing stakeholders, you will oversee audience segmentation, journey design, testing and optimisation activity. You will use insight and performance data to identify opportunities to improve engagement, retention and reactivation across key fan moments and campaigns.

You will also support the ongoing evolution of the Cityzens ecosystem, helping shape fan experiences that feel personalised, culturally relevant and connected across multiple touchpoints. Alongside this, you will provide guidance and support to Lifecycle Executives, encouraging collaboration, continuous learning and high-quality delivery.

What You'll Bring

⚽ Strong understanding of customer journey mapping, audience segmentation and lifecycle marketing principles
⚽ Experience using data and insight to inform decisions and improve marketing performance
⚽ Ability to manage multiple stakeholder relationships and coordinate competing priorities effectively
⚽ Confident communication and storytelling skills with the ability to present ideas clearly
⚽ Hands-on experience using Braze or similar marketing automation platforms
⚽ Knowledge of fan engagement, supporter marketing or customer-focused digital experiences

Why Choose Us

Working at Manchester City means being supported to do your best, with the flexibility and encouragement to look after your wellbeing. We are committed to helping our people learn, grow and thrive in a culture built on collaboration, openness and hard work.

As part of our team, you will receive 26 days’ annual leave plus a day off for your birthday, private healthcare and dental cover, and an annual discretionary bonus. You will also have access to a Health Cash Plan, Employee Assistance Programme with 24/7 GP support, and a company pension and life assurance.

You can enjoy a range of additional benefits, including cycle to work, Give As You Earn, discounted match tickets, savings in the City Store, a free City+ subscription, stadium tour discounts, and wider retail and lifestyle offers.

How to Apply

If this role sounds like it is for you, we would love to hear from you. To apply, please submit your application via our careers site by Sunday 12th July. We encourage you to apply as soon as you can.

We work with a select group of agency partners and do not accept unsolicited applications. Any CVs submitted without prior agreement will be treated as a direct application.

Equal Opportunities

City Football Group is committed to achieving workforce diversity and we pride ourselves on creating an inclusive working environment. We welcome all applications irrespective of social and cultural background, national origin, race, age, sex, gender identity, disability - physical or hidden, sexual orientation, veteran status, religious belief, or any other characteristics protected by law. We provide a fully inclusive and accessible recruitment process. We encourage all applicants to reach out if they require any support or accommodations to enable them to thrive throughout our recruitment process. Please contact Hiring@cityfootball.com. Due to our safeguarding promise, all UK based CFG roles will be subject to a DBS check upon commencing employment with us. This will be either a basic, standard or enhanced check depending on the job role and responsibilities.