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Media Analyst


Manchester, GB

Opening Date:  24-Jun-2022
Full Time / Part Time:  Full Time
Contract Type:  Permanent



JOB TITLE:                 Digital Media Analyst

DEPARTMENT:           Media  

REPORTS TO:            Media Analytics Strategy Manager

LOCATION:                 Manchester

CLOSING DATE:         9th June 2022              



Job purpose


The purpose of the Media Team is to build fan loyalty and growth across all territories through an understanding of our fans’ digital behaviours and needs.  The role of the Digital Media Analyst is to deliver actionable insights from our digital fan data, allowing the Media Team to make strategic decisions regarding our content and commercial activations.


The role holder must be highly analytical, personable, communicative and have a proven track record for delivering actionable insight. You will be working in a challenging and dynamic environment where your analysis will facilitate key business decisions and influence media marketing strategies. The ideal candidate will have experience in analysing fan digital consumption behaviour and translating data into insights that resonate with senior stakeholders across the business.


This is a junior role within our team.


Key responsibilities

Your key responsibilities will include:


Help us better understand our audience

  • Ability to draw out actionable insights from digital data in terms of;
    • Audience profile
    • Content performance
  • Create reports that evidence trends, measure audience reach and share of voice to shape content and commercial proposals
  • Refine and amplify the voice of the fan to our internal customers for them to create impactful commercial and content offerings
  • Track and measure the impact of our content and commercial campaigns, using analytics tools and competitor analysis to support decision-making
  • Gather and maintain insight requirements from the Content and Commercial teams, enhance automation, run reports and analyse data



  • Provide regular forecasts for our organic and paid media content campaigns
  • Use analytical tools to build forecasting models and present clear recommendations for future campaigns
  • Responsible for conducting statistical analysis and modelling to meet specific requirements

Reporting and analysis

  • Manage digital platform analytics tools and develop, maintain and communicate the output of these to the Media Team
  • Create a dashboard to strategic track KPIs across the team
  • Monitor the organic and paid media performance across all content strands on Facebook, Twitter, YouTube, Instagram, Snapchat and other social media platforms the club launch
  • Track media revenue via partners and platforms
  • Work close with Ad Ops team on wider reporting of partner campaigns
  • Help with departmental budget tracking




General responsibilities

  • Compliance with Club policies
  • Compliance with the Club’s health and safety procedures
  • To undertake such other duties as may be reasonably expected
  • To maintain professional conduct at all times


Key relationships

  • Media team
    • Content team
    • Commercial team
  • Partnership Sales and Marketing
  • Wider Marketing team
    • Marketing inc Research and Insight
    • Fan Relationship Management


City Football Group promotes equal opportunities in employment and we positively welcome applications from all candidates regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation.

We will screen all applicants and select candidates whose skills and experience seem to meet our needs. We will carefully consider your application during the initial screening and will contact you only if you are selected for an interview. 

Employment is subject to the provision of proof of eligibility to work in the UK.

Due to our safeguarding promise, all UK based CFG roles will be subject to a DBS check upon commencing employment with us. This will be either a basic, standard or enhanced check depending on the job role and responsibilities.

If you have any further questions about the role or your application, please contact


Job Segment: Media, Statistics, Social Media, Relationship Manager, Marketing, Data, Customer Service, Research

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