Portuguese Content Producer

Job Description

Role Title:

Portuguese Content Producer

Reports to:  

Regional Content Manager  

Location:

Manchester

Department:

MCFC – Media Dept

Closing date: 28/05/2023

Role specific purpose:     

The Portuguese Content Producer will be required to execute digital content creation, deliver against local content plan with the key objective of growing and monetising our international fan base. This a full time, permanent opportunity.

Role specific accountabilities:

1

End to end responsibility for the delivery of editorial video, gfx content for MCFC with local flavouring

• • With close liaison with Regional Team Manager develop content strands for MCFC O&O platforms with and without match footage
  • Write match reports, match previews, interviews, stats amongst other topics
  • Develop content strands for other relevant platforms used in market
  • Translations
  • Developing social media-focused video / gfx, with an in-depth understanding of the various platforms
  • Article translations 

2

Social media content:

• • Responsible for the creation of high quality and engaging MCFC social media content that strongly resonates with the local market across range of demographics
  • Creating regular MCFC news updates tailored to market including subtitling of global content
  • Facilitation of deep engagement within social media groups of MCFC fans
  • Share content, cover matchdays, press conferences, interviews, club announcements

3

Market landscape intelligence:

• • Provides Regional Content Managers with regular updates about landscape of market they manage. Examples include: social and digital media trends, media best practice in market, demographic information, competitor activity

4

Fan Engagement and Development:

• • Responsible for engaging with fans based in given market via media channels
  • Lead on running in-market competitions and helping to drive Cityzen conversions
  • Develop good relationship with engaged MCFC fans in market through digital media and social media platforms
  • Responsible for identifying and leveraging influencers to reach further audiences

5

General responsibilities

• • Compliance with Club policies
  • Compliance with the Club’s health and safety procedures
  • To undertake such other duties as may be reasonably expected
  • To always maintain professional conduct

Role specific knowledge, skills and experience:  

Essential:

• Excellent writing skills

• Detailed knowledge of market digital and media landscape.

• Passion and knowledge for all-things football
• Writing and distribution skills
• Good knowledge of latest media / marketing trends being adopted by clubs and leagues in market, but also region.

• Knowledge of latest content creation suites and tools available.

• Comprehensive knowledge of social media platforms and other content distribution platforms most relevant to your market.
• Native Portuguese (spoken and written)

• Great English language skills (spoken and written).

• Excellent writing skills, as well as social

• Strong editorial abilities and able to provide multiple bespoke versions of same content for various platforms (YouTube, Instagram, Facebook, man city.co.uk etc.)

• Good sense of initiative and proactivity regarding helping RCMs with opportunity identification.

• Passionate about content creation across different channels and forms.

• Up-to-date knowledge and passionate about social media trends, apps and digital innovations in market.   

• Personable and ability to forge good relationships with fans and influencers.

• Strong attention to detail, especially with regards to content delivery.

• Highly organised and extremely conscious about hitting deadlines but not at the expense of quality.

• Able to work flexible hours, including working matchday weekends.

• Be proactive and conscientious; take the initiative while maintaining the Company’s high standards.

• Possess creativity and the ability to take Man City content to next level.

• Degree in Journalism; Television/Media; Language and Translations or similar

Desirable:

• Knowledge of Company’s tone of voice and brand guidelines (training will be provided).
• Knowledge of the Company’s digital portfolio.

• Knowledge of MCFC players most relevant / popular to market.
• Prior experience in market wide media and marketing campaigns
• Strong network in media industry for given market

• Some video production skills or knowledge