Senior Marketing Manager

Join Manchester City Women at a defining moment in the growth of the women’s game. As Senior Marketing Manager, you will lead impactful campaigns that grow audiences, deepen fan engagement and bring more supporters closer to the team through insight-led, culturally relevant marketing.

Who We Are

Manchester City Women is a team driven by ambition, belief and a desire to keep pushing the game forward. Founded in 1988 and relaunched in 2014, we’ve grown into a consistent force in the women’s game, competing at the highest level in the UK and Europe. Progress, performance and pride sit at the heart of everything we do. With Mancunian roots and a global outlook, we’re shaped by our Fans and driven by a long-term vision, from developing future talent to supporting the communities we call home. Together, we’re building what comes next, the City way.

Our Marketing team plays a central role in growing the visibility and reach of Manchester City Women. Working across ticketing, fan engagement and audience growth, the team delivers campaigns that connect with supporters, build lasting relationships and reflect the ambition and identity of the club.

The Role

You will lead the development and delivery of integrated marketing campaigns that support audience growth, matchday attendance and fan engagement for Manchester City Women. Working across paid, owned and earned channels, you will create compelling campaigns that attract new supporters while strengthening connections with existing fans.

Using insight, segmentation and performance data, you will shape marketing strategies that drive measurable results and support wider commercial objectives. You will oversee campaign optimisation, manage budgets effectively and identify opportunities to expand reach through innovative and culturally relevant marketing activity.

Collaboration will be a key part of this role, working closely with teams across Brand, Media, Product, Design Studio, Communications and Personalised Marketing, as well as external partners where needed. You will also support the development of the CRM Executive, providing guidance and encouragement to help them thrive.

What You’ll Bring

⚽ Experience delivering integrated marketing campaigns that support audience growth, engagement and revenue objectives
⚽ Strong understanding of digital marketing channels, audience segmentation and acquisition strategies
⚽ Ability to use insight and performance data to optimise campaigns and inform future marketing activity
⚽ Experience managing multiple projects and stakeholders in a collaborative and fast-paced environment
⚽ Confident communication and presentation skills with the ability to influence and build positive working relationships
⚽ Strong organisational skills with experience managing budgets and delivering against commercial targets

Why Choose Us

Working at Manchester City Women means being supported to do your best, with the flexibility and encouragement to look after your wellbeing. We are committed to helping our people learn, grow and thrive in a culture built on collaboration, openness and hard work.

As part of our team, you will receive 26 days’ annual leave plus a day off for your birthday, private healthcare and dental cover, and an annual discretionary bonus. You will also have access to a Health Cash Plan, Employee Assistance Programme with 24/7 GP support, and a company pension and life assurance.

You can enjoy a range of additional benefits, including cycle to work, Give As You Earn, discounted match tickets, savings in the City Store, a free City+ subscription, stadium tour discounts, and wider retail and lifestyle offers.

How to Apply

If this role sounds like it is for you, we would love to hear from you. To apply, please submit your application via our careers site by 10th June 2026. We encourage you to apply as soon as you can.

We work with a select group of agency partners and do not accept unsolicited applications. Any CVs submitted without prior agreement will be treated as a direct application.

Equal Opportunities

City Football Group is committed to achieving workforce diversity and we pride ourselves on creating an inclusive working environment. We welcome all applications irrespective of social and cultural background, national origin, race, age, sex, gender identity, disability - physical or hidden, sexual orientation, veteran status, religious belief, or any other characteristics protected by law. We provide a fully inclusive and accessible recruitment process. We encourage all applicants to reach out if they require any support or accommodations to enable them to thrive throughout our recruitment process. Please contact Hiring@cityfootball.com. Due to our safeguarding promise, all UK based CFG roles will be subject to a DBS check upon commencing employment with us. This will be either a basic, standard or enhanced check depending on the job role and responsibilities.